Feb 10,2011

Words must be honest, actions must be loyal

In 2011, the first phase of Yajia all rely on their own funds for investment is coming to an end, in the installation of equipment stage in urgent need of a large amount of funds, Mr. Liu Wenge is faced with the infrastructure investment payment, equipment investment budget, customer funds slow return, suppliers need to pay on time and other challenges of the fund gap, more than 10 years, because of Yajia's reputation in the industry. Some suppliers also offered to defer payment to help Ya family through the crisis, but has always regarded integrity as people-oriented, the spirit of contract as the soul of the enterprise Mr. Liu Wenge at this critical time. "Words must be honest, actions must be loyal", Mr. Liu Wenge perfectly interprets this sentence with practical actions.

Feb 05,2009

Two back, three forward

In 2009, the double star paint production has been close to saturation, while the party and the government began a complete planning of the industry, Mr. Liu Wenge was the first response to the national policy, "back two into three", decided to expand the scale of production again, was invited to buy land and build a factory in Donghua Town of Yingde City, the area expanded to 103 acres, an investment of 200 million yuan, and officially renamed Yingde Yajia Paint Co., LTD. The production line of the new plant is fully equipped with domestic leading fully automated equipment to achieve fine production, and realize the fine control of the whole link of R & D, production and sales, and give full play to the strong R & D and supply capabilities.

Nov 06,2003

Obtain the national patent

In 2003, the development of the company was on the right track, through the ISO9001 international quality certification system, in this year until 2007, Mr. Liu Wenge led the company team to achieve fruitful results, obtain a comprehensive harvest in production and sales, embarked on the road of rapid development, the domestic large and medium-sized cities "Ya Jia" store mushroomed up, the output value of continuous innovation, The company's team has reached more than 200 people, the national sales network is gradually improved, equipment and facilities are updated and upgraded year by year, Mr. Liu Wenge led the company's R & D department to obtain more than 10 national patents. This is the influence of the Yajia brand.

Feb 07,2002

Attract investment

With the rapid development of China's economy and the accurate positioning of enterprises, Mr. Liu Wenge led the entrepreneurial team such as the rapid development of eagle wings, in 2002, Huadu District to attract investment, Mr. Liu Wenge was invited to Huadu District Huadong Town overseas Chinese economic Development Zone to buy land and build a factory, renamed Guangzhou Double Star Paint Co., LTD., the plant covers an area of more than 30 acres, From fire design to safety design have reached the paint industry plant design and construction level.

Feb 09,2001

Expand the industrial chain

With the development of the enterprise, Liu Wenge, the chairman of the board of directors, accurately predicted the future development trend of the market with the sensitivity and foresight of entrepreneurs. In 2001, he moved to Huadu Sijiao Wai and established Guangzhou Lian Carbon Coating Co., LTD., expanding the industrial chain, introducing equipment to independently develop and produce resin, successfully transforming from decoration paint to furniture paint, positioning the product as a brand. Thus created the five major brands of paint: Ya, Lange, Qisen, Liangran, autumn, the precise positioning of the product, is the first strategic victory of Ya company, but also the cornerstone of the rapid rise of Ya company.

Feb 01,2000

Deep ploughing and careful cultivation

In 2000, China's economy was at a turning point, the last year of the Ninth Five-Year Plan, the first year of economic recovery after the 1997 Asian financial crisis, and the year in which the Central Committee of the Communist Party of China initiated the consumer market and expanded domestic demand and other active economic policies began to show remarkable results. In this year, Mr. Liu Wenge, the founder of Yajia Coatings, after careful consideration, considered the situation, with superhuman courage and verve, drove three trucks from Chenzhou, Hunan Province, to Panyu, Guangdong Province, in the forefront of the reform and opening up, to expand the territory, into the paint industry, the initial business scope for decoration paint, wall paint. In this year, the once richest man in Chenzhou transformed into a member of the wave of entrepreneurs in Guangdong, and in the next nearly 20 years, he has more than ordinary dedication and love for the paint industry, giving up many opportunities to change industries, and working diligently in the paint industry for 20 years.

May 09,1996

Not like you, but two things

In 1996, when China's economy was booming, the Chenzhou Yangtze Fine Chemical Plant expanded from a three-person company to a seven-person company. In 1997, Mr. Liu Wenge successfully bought a green building in the most prosperous area of Chenzhou City and established Chenzhou Jiujiu Chemical Co., LTD. The technology was gradually mature, and the Hunan market was gradually opening up. It was in August of that year, on a hot day, one of the largest real estate developers in Chenzhou saw the prospect of commercial housing. Three times sincerely invite Mr. Liu Wenge to join the real estate industry. At that time, the Chinese economy was in full swing, and Mr. Liu Wenge saw the prospect of the real estate industry, but after careful consideration, he flatly declined the invitation to enter the real estate industry. "Different from you, and two in the thing", Mr. Liu Wenge deeply understand this sentence, this is the beginning of this matter, Mr. Liu Wenge determined to life only do the paint industry. Until today, more than 20 years later, he has been adhering to the spirit of integrity and hard work, and has never regretted his choice in the paint industry.

Feb 09,1994

Original prototype

On January 8, 1994, China's first foreign exchange trading center - Shenzhen Foreign Exchange Trading Center was established. On the same day, in an unknown small street in Chenzhou, Hunan Province, Mr. Liu Wenge, who had done geological exploration work and worked for the Foreign Economic and Trade Commission, but had never been in contact with the paint industry, led his colleagues Le Sihong and Qiu Zhixiu to establish Chenzhou Changjiang Fine Chemical Plant, which is the origin of today's Yajia paint, and also the initial spark of Yajia Group. However, at the beginning of the business, the company encountered many unimaginable challenges, especially important technical problems are Mr. Liu Wenge day and night by relying on Xinhua bookstore to buy information, do experiments, simple formula to start. Even if it is to enter a blank area, this small company adhering to the passion of the paint industry, from this day began to explore the unfamiliar paint chemical industry.